Building A Better You

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Pursuing her Girl Scout Gold Award, Leila Osman, an East Meadow High School junior and former Woodland Middle School student, presented “Brand New, Brand You: Personal Brand Awareness for Teens” to Woodland Middle School sixth- and seventh-graders on April 3.

According to the official Girl Scouts website, the Girl Scout Gold Award is the highest and most prestigious award in Girl Scouting. To achieve this recognition, high school students must complete a seven-step project that focuses on a community issue they care about.

During her presentation to the Woodland students, Leila explained how a personal brand is created through verbal cues, including use of tone and pitch when speaking; the written word, such as texting and posting on social media; and outer appearance, including clothing, style and body language. She explained the influence that brands have on social and school life, college, employment, marriage and other areas of life. She concluded by encouraging the students to be proud of who they are and make right decisions regarding friends, classmates and the internet.

“When I went to Woodland, I was growing and changing,” said Leila. “I want these students to be aware of the persona they’re sending out in the world and how powerful the internet can be in damaging their personal brand.”

Following, the Woodland classes completed a personal brand activity, designing an image surrounded by words that represent who they are as individuals.